Ep: 014 Jeff Raver

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Jeff Raver

Jeff Raver is a John Maxwell Certified National Sales and Leadership Coach, motivational speaker, as well as the founder and president of Begin To Win. Jeff previously held the position of Director of Training for over 20 years, as well as the position of Vice President of Sales and Marketing, at CVS Systems, a national electronics distributor. He recently spent 2 1/2 years growing an electronics retail company from a small start-up to one of the fastest-growing Dish retailers in the Midwest. As Vice President of American Wireless Entertainment, Jeff was responsible for hiring managers and salespeople, as well as opening 6 locations in a year and a half. He has experience in every aspect of the sales business and knows the process very well. Please help me welcome Jeff Raver.

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Show Notes:

  • Jeff grew up in Indiana but currently lives in Florida.
  • He loves to be outside.
  • Loves that he can train people all over the world without leaving Florida.
  • The best part of being a grandparent is seeing your child become a parent.
  • The habit that has led to his success is never having a fear of change.
    • It allows him to get up every day with a positive attitude rather than fearing what can happen.
  • His Intentional Living Manifesto comes from John Maxwell’s book Intentional Living: Choosing a Life That Matters
    • “I want to make a difference, doing something that makes a difference, with people who want to make a difference, at a time that makes a difference. I believe that time is now.”
      • He wants to help people.
      • He wants to add value to every interaction.
  • The 80/20 Rule of sales says that 80% of your sales come from 20% of your salespeople.
    • He could see it in the work that he did so he started studying that 20%.
    • Jeff always searched for why that is?
    • Studied to the top 20%.
      • Looked to see what they did differently.
      • Took what they did and duplicated it so that everyone else could learn better.
  • He encourages people to have a sales process.
    • Create predictable repeatable results.
  • Young people typically hate the word scripts so he uses “prepared presentations”
    • You learn to transfer the person’s needs.
  • Objections are a big part of sales.
    • You need to learn how to handle the objections
    • You need to know what to say
  • People told him he was nuts for leaving his high-paying job to start his own business, but it was where he found his “Why?”
  • Business owners need to:
    • Figure out a plan
    • Look at the budget and cut it in half
    • Learn to not coast
  • He learned the difference between a leader and a boss.
  • He teaches the employees’ sales training and management leadership training.
  • “Leadership is influence. Nothing more, nothing less.”
  • The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
    • Strive for level 4 leadership
    • Leaders lead by influence
  • 2 books on how to become a better leader:
  • Get a coach.

Jeff Raver’s Recharge Round

  1. Share with us how you believe your mindset affects your life. Intentionally add value to each person.
  2. What do you do daily to bring Energy into your life? Attach today with everything you have and get out the motivational playlist if needed.
  3. Share the number one connection that has made the biggest impact on your life. Zig Ziglar and John Maxwell
  4. What advice has Influenced you the most in your life? “You can get everything in life you want if you just help enough other people get what they want.” -Zig Ziglar
  5. Recommend a book and share why you love it.  See You at the Top: 25th Anniversary Edition
    Intentional Living: Choosing a Life That Matters
  6. Define in one sentence or less, what legacy you want to leave on the world.  ““I helped people realize they have unlimited potential.”

Piece of guidance:

Find your “WHY?




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