Ep: 021 Josh Turner

Josh TurnerJosh Turner is a Wall Street Journal bestselling author, and the Founder & CEO of LinkedSelling, a marketing coaching, consulting & training firm that has been name #252 on the Inc 5000 list, the past two years in a row. He is widely considered as a worldwide leading authority in using LinkedIn to generate leads, appointments and Clients.

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Show Notes:

  • Josh Turner started his company back in 2010.
  • He was a CFO of a construction and manufacturing company that ended up closing their doors.
  • Josh took a chance and did his own thing after the company closed.
  • The business started out with him being an outsource CFO.
  • His first client came through LinkedIn.
  • Josh found that he needed to get in front of the right people and they were on LinkedIn.
  • He did what anyone else would and started hammering in on LinkedIn.
  • He ended up getting a few more clients to grow his business to a 6 figure run rate within just 12 months.
  • One of his clients asked him if what he was doing on LinkedIn would be good for their business as well.
    • This is when he mapped out a strategy for them.
    • They asked him if he could just do it for them, thus starting what is now Linked Selling.
  • In fall of 2011 they hired him and shortly after that, he landed a massive client.
  • The habits that have led to his success have been:
    • Mentor to him said, “It is a whole life.” meaning that you can’t just be focused on business, you have to have balance in your life.
    • Early on he realized that what was going to make or break him was marketing and sales. This is when he became and expert at marketing and sales.
  • What is Linked Selling?
    • It is all about putting the relationship first.
    • You have to deal with people 1 on 1.
    • You need to figure out who the people are that you can best help (80/20 clients)
    • Have a clear avatar
    • You need to build lasting relationship and not a leg humper
      • A leg humper is when you connect with someone and then they message you right away with a sales pitch.
    • In Linked Selling they teach a process of building long term relationships with people that value when they hear from you.
      • This is called top of mind marketing
  • When the company started they just had where they would implement a strategy for you.
    • They created a set number of appointments for you each month.
  • They eventually realized that a lot of people follow what they do but they are not at the point that they can afford the high end implementation.
    • This is when they created a program to allow smaller business owners to implement the system in their business and create more leads on their own without the high expense.
    • Now over 12,000 business owners have gone through the program.
    • This program works for small businesses to large corporations.
  • LinkedIn Groups:
    • These can be a very powerful tool for your business
    • You can become a leader of a community
    • This can help make your prospects see you as the leader.
    • Learn about your prospects before you start a group.
    • Your prospects might not be looking for information on your product but maybe in an industry that you supply to, and that is what you should focus on.
  • How to make your profile stand out?
    • Think about what your prospect will see
      • Have a professional picture
      • Headline: focus on the benefit you can bring to your customer
      • Have a personalized script when connecting with people on LinkedIn.
      • Your page should be a landing page to direct your prospects where they need to go.
  • For more information go to: LinkedUniversity.com
    • There you will find a free masterclass workshop
  • Cash Flow Roller Coaster in business:
    • Most businesses don’t have marketing systems in place that they can rely on.
    • Chasing business and then getting busy, then needing to do it all over again.
    • Block out time each day for marketing and sales time.
    • 87% of businesses struggle with cash flow.

Josh Turner’s Recharge Round

  1. Share with us how you believe your mindset affects your life? Mindset is everything. You have to pay attention to your inputs. 
  2. What do you do daily to bring Energy into your life? He drops and does pushups and sit-ups. Professionals put in the reps no matter how they are feeling.
    The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
  3. Share the number one connection that has made the biggest impact on your life? His mentor that told him to take an hour each week to just plan
  4. What advice has Influenced you the most in your life? “It’s a whole life” -his mentor
  5. Recommend a book and share why you love it? 
    Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
    Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients.
    Into the Wild
    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
    Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
    Traction: Get a Grip on Your Business
    Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)
  6. Define in one sentence or less, what legacy you want to leave on the world?  “My kids can look at the work I have done and see that I have helped a lot of people and affected a lot of lives.”

Contact:

linkeduniversity.com

LinkedIn Page

 

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