Ep: 027 Mark Steiner

In Podcast by admin

Mark SteinerMark Steiner is the co-founder and CEO of GigSalad. As chief visionary, he leads the company’s business and marketing strategy, focusing on building a strong customer-centric team and connecting with strategic partners. His career in the entertainment industry has spanned more than thirty years, including a decades-long stint booking high-level talent for performing arts centers, festivals, concerts, and corporate events through the agency he founded. Mark is the recipient of the Goodwill Games Peace Prize for a product he created to teach racial equality to children.

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Show Notes:

  • Mark Steiner currently resides in Springfield, MO.
  • He moved there in 2004 with his family.
  • Mark and his wife first met in New York City.
  • The habit that has led to his success in life has been being habitual all of his life.
  • Over time he has figured out how to do life.
  • Every day he acknowledges how he is doing in all points of his life.
  • Over the last few years, he has lost some weight by being in control of the food he consumes.
  • He has started to begin his day in a contemplative way. (yoga, exercise, meditation, or prayer)
  • Mark is constantly asking himself, “Am I in a good place.”
    • If he is not then he immediately in changing his mindset.
  • What is GigSalad?
    • It is an event marketplace.
    • It is the place where service providers go to find the services that they need.
    • They are there to facilitate the relationship between the service providers and the event planners.
    • The leads on the site are distributed directly to the service providers.
  • They launched the site in 2007 but were in the beta stage a few years before that.
  • They currently have a second office in Wilmington, NC that is run by his partner.
  • Once they hired a full-time programmer, Gigsalad really started to take off.
  • GigSalad all began from Steiner Talent Group that he started as a middle broker between big national talent and event planners.
    • He had local people that started to reach out to him about representing them as well.
    • Mark decided to start a website to service local people.
    • Since that time GigSalad has taken off and become number 1 in the marketplace.
    • This is a very niche market and there is only one other main competitor in the market.
  • When they started the company, they did not take on investors instead, they chose to grow organically and just put the money back into the company to grow it.
    • It was not until 2011 that they started taking an income from GigSalad because they closed the other companies they were running to focus only on GigSalad.
  • Mark has always been more of a risk taker and a dreamer so he was constantly having to be brought down out of the clouds.
  • Overall he had trust that it would all work out and that is key in any business.
  • You don’t have to take on venture capital to be successful with your business.
    • If you just bootstrap your company, you can retain more of the business.
    • This is the route that GigSalad took.
  • Bringing on employees in the organization is the hard part.
    • It can be hard to let go but vital to the growth of the organization.
    • When hiring employees, you have to establish a culture for your company early on.
      • They have a very strong culture in the hiring process.
      • They introduce them to that culture to see how that person fits in with what is already established
  • Mark Steiner always trusts his gut feeling.
    • It has never failed him and never let him down.
  • Early on the hiring process was focused on two key questions:
    • Do I like you?
    • Do I trust you?
    • Since then it has really evolved into a bigger process.
  • GigSalad now has around 600 categories and they rely heavily on reviews for the service providers.
  • They just recently released an app for event planners.
  • They are the only website for some of these acts.
  • In 3-5 years Mark Steiner sees GigSalad as:
    • A company with more than 115,000 members.
    • The go-to company with everyone from each category.
    • A top-of-thought brand.

Mark Steiner’s Recharge Round

  1. Share with us how you believe your mindset affects your life. He chose to be positive. Decided he is going to be positive all the time. Mindset is everything
  2. What do you do daily to bring Energy into your life? A choice. A switch. One thing feeds the rest. Eat well, drink well. Eat well, sleep well, live well
  3. Share the number one connection that has made the biggest impact on your life. Steve Tetrault (his business partner and best friend)
  4. What advice has Influenced you the most in your life? Life is short and make it count
  5. Recommend a book and share why you love it. 
    Falling Upward: A Spirituality for the Two Halves of Life
  6. Define in one sentence or less, what legacy you want to leave on the world.  “Leave my children better people”



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