Ep: 117 John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

 

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

 

In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times.

 

 

Show Notes:

• John’s number one habit is having a morning ritual that he does every day.
  • No matter what’s going on it helps center him and make him mindful of the present moment.
  • He identifies the most important thing to accomplish for a day.
• What are the positives, and what can I do right now?
• John’s new book has a meditation on each page for each day of the year.
  • It takes about two minutes to read.
  • They focus on following what’s in our own hearts and thinking for ourselves.
  • Then, he asks a question that is sometimes hard or uncomfortable.
• Establish a habit of practicing mindfulness.
• Worry about today for today.
  • Be prepared for the future, but don’t let it overwhelm you.
• Start looking for what opportunities might come out of a recession.
• Online stuff won’t replace in-person experiences, but it supplements it and allows for some alternative efficiencies.
  • It can let you offer your services globally.
• What’s your most important action to take today?
• Now is the best time to get as close to clients as you can.
  • What are you doing to keep your people safe?
  • How are you staying true to yourself?
• The number one thing is to talk to your clients.
• The majority of people who visit your website for the first time won’t buy anything.
  • Try. Buy. Repeat. Return.
  • Your site needs to load fast.
  • It needs to be mobile-friendly.
  • You have to identify who you work with.
  • Promise some value to your visitor.
  • List studies, testimonials, and calls for action on your website.