Ep: 127 Vikram Rajan

Vikram Rajan is the co-founder of Videosocials.net, a community of everyday professionals who HATE being on camera, but overcome their excuses to get marketing results by “video blogging together, fun & done!” Vik has been on dozens of podcasts, has hosted Presenters Podcast, and presents often at regional Bar Associations & CPA Societies.

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Show Notes:

• Vikram’s biggest habit is reviewing what his day will be like in a tactful way.
  • He is a very appointment based person.
  • It is important to examine his goals.
• People get business through word of mouth referrals.
• It is important to maintain relationships.
• You must be posting on the social media of your choice constantly.
  • Platforms are video-centric.
• Understand the dynamics of reactive referrals versus proactive referrals.
• You can use a video in many different ways.
  • Videos can be turned into short podcasts or can be transcribed for a blog.
  • You can use your work to further develop and advertise your message.
• The more you share others, the more they share you.
• Write down the questions people ask you.
• Action is the most important part of “lights, camera, action.”
• Do not stress too much about not having all of the “right” equipment.
  • If you have an open window through which the sun shines on you, you have your lights.
  • You have a phone that you can use as your camera.
  • Your laptop is a powerful tool as well.
• The more you reference other people in your topics and your videos, the better.
  • You can ping others in your promotions and they’ll feel happy to see that they’ve been promoted by you.
    • They will share your message in turn.

Vikram Rajan’s Recharge Round