Johnny Eaker is the founder and chief strategist for Cosmic Sauce, a video marketing agency in Columbia, Missouri, where he helps clients craft video marketing campaigns that drive results. Prior to founding the agency, he was a video director for State Farm Insurance, a Fortune 50 brand with one of the largest in-house creative agencies in the nation, where he worked with high-profile partners like the NBA, helped lead national social media campaigns and helped grow the brand’s social media presence to more than two million followers. Today, Johnny speaks to various organizations on the topics of video marketing and social media. His agency helps brands develop winning video marketing and social media strategies that generate measurable results.
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Introducing Johnny Eaker
- What problem do you solve?
- He helps you understand how to use video to get measurable results for your business.
- What three questions are you going to answer for us today?
- What are ways you can use video in your business or for your brand?
- How do you get started?
- How do you get results – especially on social media?
Show Notes:
- Every business has different video needs.
- Video does have a place somewhere in your organization.
- What does that first impression need to be when someone is getting to know your brand?
- Short videos may intrigue someone just enough to make that extra click.
- Your audience will dictate what kind of content you need to create.
- Testimonial videos are the lowest hanging fruit.
- Get at that authenticity.
- Think about the sections of your website when thinking about what videos to create.
- Who are we? Who’s the customer?
- Have your videos front and center.
- A FAQ like video can help explain your business to customers.
- You’ve got to be willing to pay attention to your audience.
- Start with something of a plan.
- Look for opportunities.
- You can turn one video into several months of content.
- Be able to measure what you’re doing.
Johnny Eaker’s Recharge Round
- What habit do you think has led to success in your life? Johnny’s biggest habit is creating a plan.
- If you had one do-over, what would it be? He would’ve started what he’s doing a lot sooner than he did. Just jump in.
Connect with Johnny:
Johnny’s website: cosmicsauce.agency
Learn more about Gary’s Mastermind group at goascend.biz/mastermind/