Small Business Answer Man | Ep: 334 | Lisa Ealy | Key Startegies for Retaining Top Talent

Ep: 334 Lisa Ealy

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Key Strategies for Retaining Top Talent

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Lisa Ealy is known as the “HR Profit Strategist,”. She is the proud CEO and founder of Purple Squirrel Group and HR For Profit. With more than a quarter-century of dedication to Human Resources and coaching, she has unlocked a game-changing truth: at the core of every thriving business are its PEOPLE. They are the essential element—the pivotal piece that can catapult your business to unprecedented heights. 

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What business problem do you solve?

In today’s episode, the HR profit strategist, Lisa Ealy provides invaluable insights into retaining top talent within small businesses. Her expertise empowers business owners to cultivate an environment where employees feel valued, thus reducing turnover rates and ensuring continuity in business operations.

Small Business Answer Man’s Shownotes:

  • Gary emphasizes the importance of retaining top talent in small businesses and sets the stage for the conversation with Lisa Ealy.
  • Lisa delves into the particular hurdles that small businesses encounter when it comes to retaining top talent and underscores their ability to swiftly make decisions as an advantage in retaining employees.
  • The conversation delves into practical strategies for making employees feel valued, including regular one-on-one meetings and recognizing milestone dates.
  • Lisa shares actionable tips for implementing low-cost retention strategies, such as offering perks like reserved parking spaces and investing in employee development.
  • The importance of fostering a positive company culture to retain employees is emphasized, with examples of aligning actions with company values.
  • Gary reflects on the discussion and emphasizes the need for small business owners to prioritize employee appreciation.
  • Gary challenges listeners to take one small action this week to demonstrate appreciation for their employees.
  • Listeners are encouraged to explore for further resources on HR strategies.

Lisa Ealy’s Small Business Tip:

Lisa recommends that small business owners, whether they are starting out without a team or already have one in place, prioritize their first hire and contemplate how their team can expand and bring more value to the business. She stresses the significance of investing in employees and ensuring that actions align with the core values of the business.

Connect with Lisa Ealy:

Free chapter in my book Profit Amplified: HR Strategies that Every Small Business Owner Must Master,


Clarity Navigator Discovery Session – Sign Up HERE

Learn more about Gary’s Mastermind group at

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