Helping Businesses Build Better Proposals
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Joe Ardeeser is a former digital agency owner of 12 years, one he built from just himself to a team of 12. He then took his passion for sales and proposal writing and created Smart Pricing Table, an interactive proposal software.
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What problem do you solve? How to build better proposals.
- Joe started a digital agency and realized that he really had a passion for proposal writing.
- One big challenge is that proposal writing takes a lot of time. You are excited at first and then you realize you don’t really know what to write. Sometimes you spend a few hours on writing the perfect proposal and then your potential client ghosts you.
- Sometimes we don’t know what we are selling. “If there is a mist in the pulpit, there is a fog in the congregation.”
- If you don’t define your service well, you aren’t going to charge enough.
- The vague vortex: If you are vague you often lose. You must define at least a minimum level of the service you are offering so that the client is clear and you aren’t sucked into more than you planned.
- Joe has 5 C’s to better proposals:
- Capitalize with technology.
- Catalogue your offering.
- Cater to your customer. Give them options.
- Confer with your customer. Ask for a proposal meeting. This gives you an opportunity to explain and engage with them. (HAMBAM – Have a meeting. Book a meeting)
- Continuously improve
- If you find proposal writing boring, you may not be going about it the right way.
Joe Ardeeser’s Best Small Business Tip: Join a mastermind or other group. Invest in yourself.
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