Small Business Answer Man Podcast with Gary Wilbers - Episode 281 featuring Zach Lush - Dialing In Your Marketing and ChatGPT

Ep: 281 Zach Lush

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Dialing In Your Marketing & ChatGPT

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Zach Lush, CEO of DOJOX and CMO of VMax Group, has over 12 years of marketing experience helping coaches and consultants drive growth. A former professional baseball player and lifelong passion for coaching, Zach inspires growth with his strategic insights and infectious optimism. He’s coached thousands of entrepreneurs at both the agency level and working under marketing gurus like Aaron Fletcher (Fletcher Method) and Sam Millais (Legal Funnels)

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What problem do you solve? 

Helping to understand marketing at a deep level.

Show Notes:

  • Zach says the beginning of marketing is relationships. Building up a good system for outreach is the beginning and the most important part.
  • Marketing starts with you and what your message is. What are the stories that you have that relate to what you offer?
  • A good message does three things:
    • Is it relevant
    • Are you conveying it in an elegant yet simple method
    • It is unique? How are you differentiating yourself from others?
  • You must understand that there is a spoken layer of problems but there is also a deeper layer of fears that they may only relay to those close to them. If you can address these deeper layers too, you will really be speaking to them.
  • Emotion sells. That is why stories are so useful in selling.
  • In today’s climate, you need to have a video presence. If a picture is worth a thousand words, a video is worth a million words.
  • ChatGPT is a new AI device. It can become a co-pilot for you. It has helped Zach be more productive and decreased his overhead.
  • ChatGPT doesn’t do everything. We need to know the parameters to put in.
  • Follow-up is key.
  • There is a 1 million ceiling that you will have a difficult time getting past unless you have your processes in place and you surround yourself with others that can be a support and sounding board.
  • Zach says one of the biggest benefits is having a group of advisors/mentors and surrounding himself with people he can trust and lean on for wise councel. Coaches are also crucial to success.
  • Zach is developing a course on how to use ChatGPT for marketing.

Zach Lush’s Best Small Business Tip:

Understand your customer audience at a deep level.

Connect with Zach Lush:




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