Marketing Tactics to Acquire and Retain Clients
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Kurt Uhlir is known for being at the front lines for creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In addition to his experience building and/or operating dozens of companies, he has advised hundreds more. The unique experience of being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and advisement has labeled him “the king of scaling businesses”.
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Show Notes:
- Batching, scheduling and automation of marketing is crucial.
- Keep engaged with past customers.
- Start the conversation with your potential customers before they are ready to buy.
- Send follow-up messages to your customers. If you think about all the messages at once and what the best timing is, you will have better content.
- Marketing thrives more on influence than authority. It comes from offering your expertise.
- You must understand your client. You don’t have to agree with them but you do need to understand why they are thinking what they are thinking.
- Most companies should be spending more than they are on marketing. However, they should spend it wisely.
- Kurt’s recommendation for most businesses is to spend 2 to 10 percent but to be sure to put “Profit First”. If you abandon your Profit First mentality you endanger your business.
- Be sure to review where you have recurring spending.
Kurt Uhlir’s Best Small Business Tip:
Small business owners should look at netweaving. This is looking at what you can do for others to benefit them.
Connect with Kurt Uhlir:
Website: kurtuhlir.com
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