Small Business Answer Man podcast with Gary Wilbers - Episode 286 featuring Anthony Butler - Maximizing Your Marketing Through Primal Storytelling

Ep: 286 Anthony Butler

In Podcast, Podcast, Podcasts by admin

Maximizing Your Marketing Through Primal Storytelling

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Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony graduated from the United States Military Academy at West Point, and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

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What problem do you solve? 

Anthony helps companies get more website traffic and build their social media followers which increases their customer base.

Show Notes:

  • Anthony feels that the big problem is that businesses do “random acts of marketing” and don’t have a strategic plan or a business process that helps them create content.
  • It’s getting harder and harder to distinguish yourself and get noticed. It takes a real plan.
  • Marketers need to think about the mix of emotions that are in the sales situation and then bring that into their marketing.
  • You need to start with building trust. You need to start with stories so that people get to know you and trust you.
  • People buy emotionally and then justify with logic.
  • Stories have the same basic format. With primal storytelling, a business uses the basic format and fits in the details about their business.
  • We start with an origin story. It’s about where we come from and how you got started. It helps people know you.
  • Next is your vision story. It is about what you are bringing to the world. It helps people connect with what you are trying to accomplish. Many people will connect with just this part of your story.
  • The transformation stories are the case stories. It’s about how you’ve helped and did you produce results.
  • The fourth part is the storyline. Think of it like your favorite TV show. It will have your underlying theme.
  • Primal Storytelling is Tribe + Primal Urges + Stories

Anthony Butler’s Best Small Business Tip:

Understand who your audience is and then make a strategic marketing plan. You should have your plan in place at least 90 days ahead of time.

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