Ep: 121 Megan Dyer

Megan Dyer is a highly regarded digital marketer, social media & brand strategist, and sales trainer. She has been helping businesses and individuals grow their brands online (and off-line) for over a decade. As the CEO of Prosper Media, host of The Prosper Podcast, and a mom of 7, Megan brings something a little different to the table than the average digital marketer- she brings the Bible. In a world of manipulation marketing, Megan aims to help her clients prosper through sound Biblical principles.

 

 

Show Notes:

• Megan’s number one habit is “the miracle morning.”
  • She is most energized and revitalized in the morning when she gets up.
  • She sets aside the first hour of the day to recharge and helps her be productive for the day.
• The significance of the name Prosper Media is that Megan got the word prosper from scripture.
  • It helps her think about the gifts we’re given in life.
  • It’s about doing things that help others and will make an impact and create a legacy.
• Social media management is the basic component of social media strategy.
  • If there is no strategy behind your posting, it’s just more noise.
  • A solid strategy is long term planning about the message you want to share with your audience.
  • Be a thought leader and know what you can give them of value.
  • By imbuing your posts with these thoughts, you have strategy.
• The first thing to think about when you think about strategy is:
  • “What do I want my audience to get from their interactions with me and from working with me?”
• Facebook ads often fail because of a lack of strategy.
  • Facebook ads need to be one component in a larger strategy. 
• Megan starts by analyzing her client’s market and then figures out the ad.
• Your audience has to know where an ad will take them and what problem it will solve.
  • DO NOT have your ad go to your website or homepage.
    • You don’t want your audience wondering where your offer went.
  • DO have it go to a landing page.
    • Follow through with your promises.
• The Bible has a lot of great lessons
  • Megan uses the Bible as the core of her business model.
  • She starts every workday with prayer.
• Advertising must be mindful of how it makes people feel.
• People want to trust companies and know that the companies want the best for them.