Ep: 008 Drew Hudgins

Drew HudginsDrew Hudgins loves dogs, recycles, plays several instruments, can’t keep his eyes off his wife and 75% of his family was adopted.

Drew’s professional life started in the public school band room and evolved into stringing lots of artsy areas together—like design, music, and film—to tell a good story.  As a digital media artist, he’s won all kinds of awards that few have ever heard of.

For years though, he knew he was leaving his clients with a big problem: nobody was seeing (or caring about) their precious videos. So he got busy launching, failing and learning “all-things marketing”—from YouTube, running online paid ads, and email.

Now he uses all his past media-making experience and failures—including his retail experience at Apple—to teach small town business owners how to use the internet to get more sales.  Drew also has a way of extracting the unique superpower right out of service providers and boiling it down into an easy-to-understand framework. They’ll use this stand out in their market, to scale their teams faster, and book more contracts without sounding needy.

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Show Notes:

  • Started out as a band director.
  • Met his wife in music school.
  • Marketing started to come naturally to him.
  • His wife built a business which she turned over to the employees.
  • They made the move from Ohio to Kentucky.
  • He has two sons.
  • He says that the constant pursuit of wisdom has led to his success.
  • Drew states that video is about creating a relation with your customers. (One way meet and greet)
  • Says to be yourself in your marketing but it can become a long process.
  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
  • When you talk about what you like and enjoy you are the most like yourself.
  • Encourages you to get going on something that you love to do.
  • People are on social media to be entertained.
  • Know your market and ask for their opinions on what you are doing.
  • Find out what the right words are to trigger the customers to buy.
  • Talk one on one with your favorite customer and just ask their opinion on things.
  • Influence: The Psychology of Persuasion, Revised Edition

Drew Hudgin’s Recharge Round

  1. Share with us how you believe your mindset affects your life? Start the day off right: Try to commit first few hours to learning.
  2. What do you do daily to bring Energy into your life? Learning in the mornings or when it works best for you in your life.
  3. Share the number one connection that has made the biggest impact on your life? Scott an Assistant Superintendent: “I think you are talented and good luck!”
  4. What advice has Influenced you the most in your life? “It’s none of my business what other people say about me.” -One of his friends
  5. Recommend a book and share why you love it?  A book of the Bible: Proverbs
  6. Define in one sentence or less, what legacy you want to leave on the world? “Live a life worth imitating.”

Piece of guidance

Smalltownbigbusiness.com/chargers

 

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